New Zealand rabbits can live about 5-10 years. Generally, the lifespan of a rabbit is proportional to its size, that is, the larger the size, the longer the lifespan. New Zealand rabbits were initially reddish-brown, and later white and black varieties appeared. The rabbit's body structure is well-proportioned, well-developed, with dense coat, thick and short head, wide forehead, pink eyes, wide, short and erect ears, thick and short neck, full waist and ribs, straight back and waist, and round hindquarters. , The limbs are short, strong and powerful, and the foot hair is thick, which is suitable for cage breeding.

The biggest feature of New Zealand rabbits' production performance is the rapid growth and development in the early stage, and the 40-day-old Weaning is 1.0-1.2 kg, and the weight at 90 days is more than 2 kg, which is almost the same as the weight gain of large rabbits Belgian rabbit, German flower giant rabbit and French ram rabbit. Adult weight 3.5-5 kg. The reproductive performance is good, with more than 5 litters per year, with an average litter of 6-8 litters.